Product Development / Creative & Business Strategy / Creative Direction, Specialising in Augmented Reality, Virtual Reality, Emerging Technologies & Immersive Interaction.

I lead teams end to end, working on projects from defining the brief, shaping strategy, concept, development and delivery.

I believe in the power of experiences to help us make sense of our world and inspire us to share that understanding with others.

A key shift in the way we can make experiences more powerful is to no longer think of the roles of  ‘user’ or ‘visitor’ but to develop the active role of the ‘participant’.

My passion for connecting people to stories and brands through participation, has inspired me to focus on harnessing the power of Augmented & Virtual Reality and Emerging Technologies to create personalised immersive experiences.

Today, my immersive experience practice stands on the shoulders of over two decades of multidisciplinary work across digital, commercial and branded content, strategically combined with MBA studies.


Immersive location based experiences; making places playable.

Leveraging the power of 5G to enhance the capability of immersive experiences.

Combining creativity & machine learning to enhance storytelling and brand communication.

Project Platforms

Volumetric AR
AR Augmented Reality
AR Augmented Reality Glasses
VR Virtual Reality
360 video
Social Media AR


Conceptual Innovation
Creative & Business Strategy
Interactive AR and VR Narrative
Immersive Storytelling
Immersive UX
Harnessing Emerging Technology Platforms
Volumetric Capture Direction
Motion Capture
Live-action Direction
Art Direction for VFX
Directing VFX
Pitching and Presenting

Previous Background

Prior to this, I bring with me a wealth of over a decades experience as creative director, director and art director, working within the advertising, entertainment and music industries.

During this time I honed my skills at making stories and brands vibrant, credible and simple on projects for commercials, branded content, digital and film.

I have worked on many brand sectors, including luxury, music, entertainment, sport, automotive and fashion.

Clients include Google, Virgin Trains, Sport England, Paul Smith, Sony, Saudi Aramco, Fujitsu, Arsenal FC, Tesla and Ford.

Please find some example stills from projects below. More information available on request.