I believe in the power of experiences to help us make sense of our world and inspire us to share that understanding with others.
We can make products, communities & experiences more powerful by shifting away from the roles of the ‘user’ or ‘visitor’ and create for the empowered active role of the ‘participant’, where the experience responds to who they and are what they do.
My passion for connecting people to products, communities and brands through participation, has inspired me to focus on harnessing the power of Emerging Technologies to create personalised experiences.
Today, my practice stands on the shoulders of over two decades of multidisciplinary work across digital, commercial and branded content, combined with MBA studies focused on the experience economy, Metaverse economics & blockchain.
Creative & Business Strategy
Interactive AR and VR Narrative
Harnessing Emerging Technology
Pitching and Presenting
Prior to this, I bring with me a wealth of over a decades experience as creative director, director and art director, working within the advertising, entertainment and music industries.
During this time I honed my skills at making stories and brands vibrant, credible and simple on projects for commercials, branded content, digital and film.
I have worked on many brand sectors, including luxury, music, entertainment, sport, automotive and fashion.
Clients include Google, Virgin Trains, Sport England, Paul Smith, Sony, Saudi Aramco, Fujitsu, Arsenal FC, Tesla and Ford.
Please find some example stills from projects below. More information available on request.