Film and Moving Image

Project Examples

I bring with me a wealth of over a decades experience as creative director, director and art director, working within the advertising, entertainment and music industries.

During this time I honed my skills at making stories and brands vibrant, credible and simple on projects for commercials, branded content, digital and film.

Today, I uniquely combine these experiences with my immersive technology practice.

Please find some examples of previous film and content work below.

Virgin Trains


Ahead of the big event Preston North End FC use BEAM – the complimentary Virgin Trains onboard entertainment service, to prepare themselves for glory.

Role: Creative Director, Director, Concept and Script Development.

Famous Grouse Whisky

Smoky Black

Campaign for the Famous Grouse Whisky, Smoky Black.

Scotland’s iconic game enjoys a midnight stroll in the mountains. The light of the full moon transforms the grouse into a darker black grouse – a ‘weregrouse’

I Art Directed the commercial from initial concept to completion.

How I worked:
This was the 2nd year I have Art Directed the film campaigns.

Overseeing a large and varied team. Creatively steering the look and feel of the campaign, storyboard art, colour scripts, character and environment design.

As we moved into production, Art Directing all CGI and VFX disciplines. For example modelling, texturing, lighting, compositing in Nuke and Houdini plus final grading.

Role: Art Director

Google Arts & Culture

Art Palette & Paul Smith

A film to promote and launch Googles a new machine learning experiment Art Palette by Google Arts & Culture.

Art Palette It is a tool that helps creatives find color palettes based on thousands of artworks.

Featuring a true master of colour combinations – fashion designer Sir Paul Smith demonstrates how he uses colour to fuel his own inspiration and creativity.

I conducted an interview with Paul to discover how he uses art palette. As well as filming him in a ‘day in the life’ style at his design studio, we also explored some of his favourite areas in London.

Role: Director, Co Producer

Arsenal Football Club


A promo for one of Arsenal Football Club’s sponsors Tempobet.

I directed the high profile sports talent, Arsenal FC star footballers Laurent Koscielny, Nacho Monreal and Aaron Ramsey.

Role: Creative Director, Director, Copywriter

The Times

Child Warfare

An emotionally impactful promo to highlight the increasing targeting of children in warfare.

The project required directing powerful and dramatic performances from children.

Role: Creative Director, Copywriter, Art Director