Runners can create their own avatars and style them with from the Nike store – or run against their avatar friends.
Why not choose fantasy avatars – how about running with Mo Farrah, Wonder Woman, Prince Hans, a skateboarding penguin or chase BB8 from Star Wars! There is plenty of fun to be had to keep everything engaging.
Run Buddy AR could provide you with rewards. Enjoy a surprise message from a friend when you reach your first 5K distance. Or discover gamification elements. For example, run through 3D stars that are placed on the street to collect points. Later, use your well-deserved reward points at a Nike Store.
AR and Sports-Tech are on the cusp of a new era. Run Buddy AR is a breakthrough AR glasses application to inspire runners to be at their best and have plenty of fun along the way.
Role: Strategy, Product Development, Creative Director